Mission

Building supply lines that matter
As players in the game of merchandising, we play a critical role that carries deep impact on a tangible, ethical, even spiritual level. With products we
bring to market, I ask: are we building a better world?

As a manufacturers’ representative, I am in a position to selectively determine only bringing products to market that ultimately elevate humanity.

As a US citizen who has met suppliers in person in China that have served me, I have become passionate about bringing legitimacy to ethically-responsible Asian markets and leveraging global arbitrage where it is responsible.

With a present awareness of our current geopolitical climate and unstable financial markets, I believe building lasting supply lines that will weather
storms and empower humans for survival in the most trying of times is imperative to human flourishing.

Bringing transparency to the supply chain
My aim is to bring transparency to supply chains. Put bluntly, our modern retail and ecommerce industry has become rife with deception. In a
competitive free market, many players have concluded that taking certain shortcuts seem to get them a step ahead of the rest and in front of their
customers.I aim to promote a shift in this way of thinking to prove that transparency-based products are not just more beneficial for the customer, but
can in fact be more commercially successful in the long term

I believe every player in the merchandising space is ethically accountable to being honest with all whom they deal with. For the retailer, this means
staying away from deceptive marketing schemes (ie “free product-just pay shipping”), or tactics like advertising a certain price and then slapping on
additional, unlabeled “fees” when the customer reaches the checkout.

For the supplier/manufacturer, this means being up-front with their clients as early as possible. This means outlining every expected cost prior to
signing on a production run. This means being honest when a project is beyond our capacity of production or timeline, even if it means forfeiting
business.

It is pretty simple really; does this not come down to “love your neighbor as yourself”?

Let’s build a better method of business together